Decades after the words "and Hugo said you go" first entered eardrums, this animated Kentucky Fried Chicken ad is still beloved by many on both sides of the Tasman. Two children sit in the car with a hunger so strong, they're "getting thinner" (though not so you'd notice). Song, lyrics and imagery work as one: the car, the animals and the KFC store all move in time with the music, sending a 'we're all in this together' message that is as hypnotic as it is logic-defying. The promo was animated by Australia's Zap Productions. Wayne Myers' song 'Hugo' was released there as a single.
...and Hugo said 'you go' / and I said 'no, you go' / And soon he was back / with the pack / and then Dad / hit the track / and so we ate in the back– Lyrics to the song
Thanks to Restaurant Brands for permission to show this title