Morning breaks at a dairy farm, and a cheeky Friesian enjoys a swig of V Energy drink. Fired up from the fizzy dose of guarana and B vitamins, the cow starts a game of 'fly tennis' with a mate, as the rest of the herd watch. Produced by Colenso BBDO, this high energy advert mixes real footage, animation and a post-match 'cow' debate voiced by actors. Frucor Beverages launched V Energy drink in 1997 and its advertising campaigns — aimed at younger consumers — have featured anthropomorphic flies, termites, cockroaches and beetles tackling tricky situations.