In this episode of web series On the Rag (a colloquial expression for menstruation) the panel — journalists Alex Casey and Leonie Hayden, and writer/comedian Michèle A'Court — delve into the highly lucrative 'wellness industry' flourishing on platforms like Instagram. The hosts discuss their own attempts at 'self-care' including crystals and fad diets, and actor Brynley Stent parodies an online influencer whose exhaustive and expensive 'morning routine' lasts till evening. A'Court chats to Rose Stewart from NZ Family Planning who encourages women to 'make friends' with their vagina.