His Brilliant Career - bugger me!
This collection is a celebration of the eccentric, exuberant career of NZ screen industry frontrunner Tony Williams. As well as being at the helm of many iconic ads (Crunchie, Bugger, Spot, Dear John) Williams made inventive, award-winning indie TV documentaries, and shot or directed pioneering feature films, including Solo and cult horror Next of Kin. Michael Heath shares memories of collaborating with Williams, and Lindsay Shelton chronicles his innovative career here. Plus, an interview with Williams himself.
Profiles
Television
Collection Gallery



Tony Williams and crew on the set of the Hyundai Santa Fe advertisement. Tony holds the star of the advertisement.
Kindly supplied by Tony Williams.

Tony Williams on set of the Crunchie Great Train Robbery advertisement, circa 1975.
Kindly supplied by Tony Williams.



(L-R) director Tony Williams, actress Jackie Kerin and DoP Gary Hanson on the set of Next of Kin.
Kindly supplied by Tony Williams.


Tony Williams on the set of the Crunchie Great Train Robbery advertisement, circa 1975.
Kindly supplied by Tony Wiliiams





More info and links
Filmmaker Michael Heath reflects on his collaborations with Williams and NZ film champion Lindsay Shelton looks over his career. Read >
Williams discusses his formative time at Pacific Films in clips two and three of this John O’Shea tribute. Watch >
Biography on "arguably the finest" documentary-essayist in the history of New Zealand filmmaking. (Lawrence McDonald). Read >
Williams tells the colourful behind the scenes stories of his many films and ads, including convincing the suits to do Bugger. Watch >
In part two of this Kiwi 70s film renaissance doco, Williams discusses his Pacific Films apprenticeship and making Solo. Watch >
A 2006 print interview in which Williams traverses 40 years of making commercials and gives his recipe for making great ads. Read >
Acknowledgements
Many thanks to Tony Williams, Michael Heath, Lindsay Shelton, Craig Walters, the Film Archive, and the many rights holders and custodians who have made this collection possible.

























