Mamma

Hollie Smith, Music Video, 2010

Soul songstress Hollie Smith looks gorgeous in a fierce kind of way, in this clip directed by Preston McNeil. Auckland bars Hotel DeBrett and Sale St gleam, and there are clowns, stylish assassins and a mysterious crime. Not to mention celebrity cameos galore — including Danielle Cormack, future Westside actor Pana Hema-Taylor, and music TV hosts Shavaughn Ruakere, Nick Dwyer and Helena McAlpine. Topping it all off: surely the longest credits sequence in the history of Kiwi music videos.

Not Given Lightly

For Our Women, Music Video, 2012

After being diagnosed with breast cancer, TV presenter Helena McAlpine enlisted a chorus of NZ's most recognisable music voices to cover Chris Knox’s classic love song. McAlpine was determined that mothers, daughters, wives and friends get the message that the “best form of defence against breast cancer is to catch it early”. Directed by Toa Fraser, the video for the NZ Breast Cancer Foundation awareness campaign shows a run of well-known Kiwis holding pictures of women they love, in front of a backdrop of Derek Henderson photos. McAlpine died on 23 September 2015.

Buffalo

The Phoenix Foundation, Music Video, 2010

In this promo for the title track from the Phoenix Foundation's 2010 album a boy practises holding his breath, to better himself for meeting a sea nymph. It's a suitably giddy concept for a song that builds from its simple two-note intro onwards to a surging crescendo. "I'm on the sea floor / I am the mammal you adore / I'm on the sea floor, closer to the planet's core". A submarine South Coast swim and a glide through the pine trees of Wellington's Town Belt later, and our hero is united with his maiden. Directed by Nathan Hickey aka drummer for Beastwars.

Come to the Sabbat

Timberjack, Music Video, 1971

This notorious clip was filmed for Timberjack's appearance at the 1971 Loxene Golden Disc Awards, to accompany their symphonic cover of the song by British band Black Widow. The Wicker Man-esque images of skulls and ritualistic sacrifice would do any of today's "black metal" groups proud — but proved too much for TV1 audiences, who jammed the switchboard with complaints. An alternate version screened a week later with the black and white negative inverted, but proved equally unsavoury and led to an outright ban. Warning: contains nudity and pine needles.

All about the Weather

Clap Clap Riot, Music Video, 2014

This 2014 single comes from Nobody / Everybody, the sophomore album by Kiwi guitar pop outfit Clap Clap Riot. Coming a couple of years after ballet psychodrama Black Swan (2010), the video concentrates on a ballet dancer who eventually pirouettes into an alternative reality; from the dance floor to submarine world and a pine forest, where a prone Stephen Heard is doing the singing.  The promo was created by director Karlie Fisher and cinematographer Jeremy Toth. Kody Nielson (Mint Chicks, Opossum) produced the song.

Punching in a Dream

The Naked and Famous, Music Video, 2010

This music video continued the fruitful collaboration between The Naked and Famous and directing duo Special Problems. Joel Kefali and Campbell Hooper brought their trademark mix of graphic design, film and painting to the synth-driven pop song. As vocalist Alisa Xayalith moves through a dreamscape, she sleepwalks, runs, skates and flies through pine forest, snow, sand, and a manor. Ice hockey masks and hoodies add menace. It won Best Music Video at the 2011 NZ Music Awards, part of a major awards haul for the group. The song has featured on a number of TV shows.