Mitchell Hawkes' list of directing credits ranges from The X Factor to The Hard Stuff with Nigel Latta. His event directing skills have gained him a go-to reputation for covering high profile concerts, music awards and comedy galas. In 2016 Hawkes formed company Ruckus Media with Nigel Latta and producer Arwen O’Connor. Their shows include live broadcast What Next? and award-winner Born This Way: Awa's Story.
Joel Kefali has made music videos for everyone from Lorde to Katy Perry, and scored a run of awards in the process. Kefali began directing music videos during a seven year partnership with Campbell Hooper, under the moniker Special Problems. Beginning in 2007 the duo created distinctive videos for The Mint Chicks, Kimbra, Gin Wigmore and The Naked and Famous, before expanding into shorts and commercials — including an eye-opening HP advert featuring American singer Alicia Keys. Kefali's video for Lorde's first single 'Royals' has been watched online more than 680 million times.
Elam-trained Campbell Hooper and partner Joel Kefali have been staking a claim as NZ's music video-makers par excellence, since pooling their talents in 2007 under the moniker Special Problems. The duo have crafted distinctive promos for Kimbra, Gin Wigmore and Brooke Fraser, plus award-winners for The Naked and Famous. Their design house also makes commercials and short films (eg Tribeca-selected 43,000 Feet).
Arwen O’Connor, co-founder of production house Ruckus Media, wanted to get into TV from an early age. After turning her hand to a myriad of behind the scenes roles – runner, caterer and wardrobe assistant – the lightbulb moment came when she was offered a job as production manager on Ice TV. Production has been a perfect fit, as O'Connor carves out a successful career as a factual/documentary producer.