Joe Cotton first burst into the media spotlight via 1999 reality show Popstars, after auditioning to join TrueBliss. The all female group scored a number one single and album, but broke up after the TV series went off air; the show spawned many international variations. Cotton studied music at high school and Whitireia Polytechnic. Post TrueBliss, her vocal skills saw her winning first place on 2007 reality show Pop's Ultimate Star. Cotton has also hosted TV2 music show M2, competed on Treasure Island, guested on 7 Days, and done extended time on radio. She now hosts a nationwide night shift on More FM.