Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years.
Keen to discover "the real essence" of his country, filmmaker Ryan Fielding spent two months travelling around New Zealand with camera in hand. The short film that Fielding came up with is a mosaic of Aotearoa and its people, dotted with moments of beauty and celebration, but precious few signs of wealth: rundown shops, quiet pubs, children larking around in the ocean, and a number of locals who appear slightly worse for wear.