In the summer of 2007-2008 freelance photographer Jessie Casson and her family embarked on a road trip around New Zealand in a classic caravan (which threatened to fall apart along the way), to compile a book and accompanying documentary on some of our less-celebrated champions. Among them are gumboot throwers, an A&P show baker, naked Nelson cyclists, a shepherd, a singer, a family of champion woodchoppers, a Cromwell cherry spitter, Hokitika coal shovellers and lamb shearing record holder Emily Welch, who sheared 642 lambs in nine hours.

One shaggy dog, dozens of humans, and a smorgasbord of Kiwi scenery: viewers were glued to the screen for this campaign promoting TV One, which began screening in August 1991. The six-part promo followed a lovable sydney silky poodle cross travelling the country by car, train and paw. En route, roughly 50 Kiwis make blink and you'll miss it appearances: including sporting figures, town locals, and roughly two dozen TV presenters (see backgrounder for more info, plus clues on who is who). The popular promos were directed by Lee Tamahori (before Once Were Warriors).