Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years.
Keen to discover "the real essence" of his country, filmmaker Ryan Fielding spent two months travelling around New Zealand with camera in hand. The short film that Fielding came up with is a mosaic of Aotearoa and its people, dotted with moments of beauty and celebration, but precious few signs of wealth: rundown shops, quiet pubs, children larking around in the ocean, and a number of locals who appear slightly worse for wear.
Some jobs never make the headlines; in the screen industry, one of those unsung positions is the production manager. After seven years on film sets in Asia, Brian Walden returned home in the mid 70s to production manage the shoots of many classic TV dramas, from Hunter’s Gold to Hanlon. In 1985 he went freelance, keeping a firm hand on shoots involving horses, hospital porters, vampires and underwater aeroplanes.
Geoff Dixon began making commercials in the 70s — the decade he launched legendary ad company Silverscreen Productions, whose clients included Cadbury, Toyota, Air New Zealand and Singapore Airlines. Ranging across New Zealand and beyond, his work includes iconic images of South Island back roads, Barry Crump crashing utes through the bush, and Michael Hurst singing a war cry for the Kiwi bloke.
Short film Decaff (1994) marked a hyperactive and energetic screen debut for director Greg Page. In 2003 he wrote and directed his first feature, horror movie The Locals. Page continues to be a prolific director of television commercials and music videos.
Julian Dickon’s place in New Zealand screen history would be secure thanks to just one show — groundbreaking 70s drama series Pukemanu, which he created. Dickon also wrote a number of early plays for television, and went on to write drama, documentary and children’s show Sea Urchins. Dickon passed away on 3 April 2015.
Sam Pillsbury's The Scarecrow was the first Kiwi movie to win invitation to the prestigious Cannes Film Festival. Starting at government filmmaking body the Natonal Film Unit, the part-Kiwi, part-American dlrector worked in documentary — including helming the controversial Birth with Dr. R.D. Laing — before making a run of feature films and TV movies, both in New Zealand and North America.