Made for the 75th anniversary of the Tourist and Publicity Department, this National Film Unit short film surveys New Zealand tourism: from shifts in transport and accommodation, to how Aotearoa is marketed. The "romantic outpost of Empire" seen in 1930s promotional films gives way to a more relaxed, even saucy pitch, emphasising an uncrowded, fun destination. Middle-earth is not yet on the horizon; instead Wind in the Willows provides literary inspiration. Directed by Hugh Macdonald (This is New Zealand), it screened alongside Bugsy Malone and won a Belgian tourist festival award.