This homegrown Erin Brockovich story follows former Whakatane sawmill worker Joe Harawira and his long battle to reveal the impact that workplace toxins have had on his community. In the 80s after being afflicted by health issues, Harawira noticed co-workers getting sick. In 1988 he helped found SWAP (Sawmill Workers Against Poisons) and began investigating the effects of exposure to dioxins, a by-product of timber treatment. The Joe versus the mills crusade screened on Māori Television, and won Best Popular Documentary at the 2012 NZ Television Awards.