A TV network hires actor Kevin Smith to front a documentary about a town divided by an unusual discovery. Gooey Duck — a shellfish with reputed aphrodisiac qualities — has appeared off Ureroa. The quota is owned by a local couple but the rest of the town, big business, the government and the local iwi all have their own ideas. Smith's involvement gets complicated when he innocently consumes the mollusk while watching Prime Minister Jenny Shipley on TV. Writer Stephen Sinclair satiries television, celebrity, gender, politicis, small town New Zealand and penises.