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Passport to Pleasure

Short Film, 1958 (Full Length)

One of the last films shot by longtime cameraman Bert Bridgman before his death, this 1958 promotional film follows an American tourist with a licence to fish in New Zealand, her “passport to pleasure”. Narrated by Pulitzer-Prize winning writer and conservationist Louis Bromfield, the film quotes liberally from English 'father of fishing' Izaak Walton, as the “gal from the States” is given fly fishing instruction. The life cycle of trout is shown, and the film — directed by onetime war correspondent Ron McIntyre — ends with a contest of wits between wily angler and trout. 

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Land of the Long White Cloud

Film, 2009 (Full Length)

Florian Habicht returns to Northland (home surf and turf and Kaikohe Demolition territory) to chronicle the annual Red Snapper Classic fishing competition. The first prize is $50,000 but the participants chase the joy of the cast as much as the purse. The solitary figures on the epic sweep of Ninety Mile Beach provide striking images, while Habicht teases out their innermost thoughts and some fine homespun philosophy. A 50s era soundtrack is an apt match while the closing underwater sequences are a stunning counterpoint to the anglers' endeavours. 

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Bungy Fishing - Instant Kiwi Attitude

Commercial, 1989 (Full Length)

This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

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Rotorua Lookabout

Short Film, 1969 (Full Length)

This 1969 film promotes the attractions, industry and history of “contemporary Rotorua”, from the Arawa canoe to forestry, from mud pool hangi to the Ward baths (“heavenly for hangovers”). The score is jazz, and the narration is flavoured by the impressive baritone of opera singer Inia Te Wiata (father of actress Rima), who gushes about geysers and Rotorua’s evolution from sleepy tourist backwater to modern city and conference centre. Also featured: kapa haka, meter maids in traditional Māori dress, and a rendition of classic song ‘Me He Manu Rere’ in a meeting house jive.

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Lake Taupō - Paradise for Fishermen

Short Film, 1951 (Full Length)

This National Film Unit promotional film begins at the Aratiatia rapids on the Waikato River and heads on up to Lake Taupō, where it chucks on the waders and casts into the waters of the volcanic crater lake, to extol the virtues of fishing for rainbow trout. The narration is firmly of its time: “Here’s one man’s idea of the complete angler: complete with radio and pretty girl. Maybe the fish won’t bite, but he’s planned a good day whatever line he uses.” Lake Taupō - Paradise for Fishermen was the NFU’s first production to be shot on 35mm colour film (specifically 35mm Ansco Colour).

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The Taking Mood

Short Film, 1969 (Full Length)

A rod and rally race is the pretext for this 1969 light comedy. Legendary angler ‘Maggots’ McClure lures “glamour boy” lawyer and fishing novice Applejoy (Peter Vere-Jones) into a contest to catch three trophy fish in three locations (Russell, Taupō, Waitaki) in the fastest time. The old dunga vs Alvis ‘Speed 20’, north vs south duel transfixes the nation; snags, shags and scenic diversion ensues. Directed by noted UK doco maker Derek Williams, the caper was made with NFU help and funded by BP. It showed with Gregory Peck western The Stalking Mood in NZ theatres.