With more than 15,000 kilometres of coastline and nowhere in Aotearoa further than 130 kilometres from the sea, is it any wonder that recreational fishing is such a popular pastime here? More than a million Kiwis fish each year, not to mention the overseas visitors that come for that very reason....

This collection celebrates rugby in New Zealand as it has been seen onscreen: from classic bios and tour docos, to social history, dramas and protest. In the accompanying backgrounders, broadcaster Keith Quinn looks at the on air history of rugby in NZ; and playwright David Geary asks if rugby is a religion, and argues it is a good test of character.

One of the last films shot by longtime cameraman Bert Bridgman before his death, this 1958 promotional film follows an American tourist with a licence to fish in New Zealand, her “passport to pleasure”. Narrated by Pulitzer-Prize winning writer and conservationist Louis Bromfield, the film quotes liberally from English 'father of fishing' Izaak Walton, as the “gal from the States” is given fly fishing instruction. The life cycle of trout is shown, and the film — directed by onetime war correspondent Ron McIntyre — ends with a contest of wits between wily angler and trout. 

This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

Florian Habicht returns to Northland (home surf and turf and Kaikohe Demolition territory) to chronicle the annual Red Snapper Classic fishing competition. The first prize is $50,000 but the participants chase the joy of the cast as much as the purse. The solitary figures on the epic sweep of Ninety Mile Beach provide striking images, while Habicht teases out their innermost thoughts and some fine homespun philosophy. A 50s era soundtrack is an apt match while the closing underwater sequences are a stunning counterpoint to the anglers' endeavours. 

This 1969 film promotes the attractions, industry and history of “contemporary Rotorua”, from the Arawa canoe to forestry, from mud pool hangi to the Ward baths (“heavenly for hangovers”). The score is jazz, and the narration is flavoured by the impressive baritone of opera singer Inia Te Wiata (father of actress Rima), who gushes about geysers and Rotorua’s evolution from sleepy tourist backwater to modern city and conference centre. Also featured: kapa haka, meter maids in traditional Māori dress, and a rendition of classic song ‘Me He Manu Rere’ in a meeting house jive.

A rod and rally race is the angle for this 1969 light comedy. Legendary angler ‘Maggots’ McClure lures “glamour boy” lawyer and fishing novice Applejoy (Peter Vere-Jones) into a contest to catch three trophy fish in Russell, Taupō, and Waitaki. The old dunga versus Alvis ‘Speed 20’, north versus south duel transfixes the nation; snags, shags and scenic diversion ensue. Directed by noted UK documentary maker Derek Williams, the caper was made with NFU help and funded by energy company BP. It showed with Gregory Peck western The Stalking Mood in New Zealand theatres.

This National Film Unit promotional film begins at the Aratiatia rapids on the Waikato River and heads on up to Lake Taupō, where it chucks on the waders and casts into the waters of the volcanic crater lake, to extol the virtues of fishing for rainbow trout. The narration is firmly of its time: “Here’s one man’s idea of the complete angler: complete with radio and pretty girl. Maybe the fish won’t bite, but he’s planned a good day whatever line he uses.” Lake Taupō - Paradise for Fishermen was the NFU’s first production to be shot on 35mm colour film (specifically 35mm Ansco Colour).

This post-war film was made to showcase New Zealand to UK audiences. Directed by Michael Forlong, the NFU film is a booster’s catalogue of contemporary NZ life. The message is that NZ is a modern pastoral paradise: open for business but welfare aware. Nature is conquered via egalitarian effort; air and sea links overcome the tyranny of distance; and science informs primary industry. Māori are depicted assimilating into the Pākehā world. Sport, suburbia and scenic wonder are touted, and an NZSO performance shows that the soil can grow culture as well as clover. 

NFU-produced TV series These New Zealanders explored the character and people of six NZ towns, 60s-style. Fronted by Selwyn Toogood, it was one of the legendary presenter's first TV slots. In this episode Toogood dons the walk shorts and long socks and visits Taupō, extolling the lake district as a place of play (camping, fishing, swimming, jet-boating) and work (the development of Lochinver Station for farming). Toogood does a priceless vox pop survey of summertime visitors, including the requisite quizzing of an overseas couple about whether they like it here.