This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

'No 8 wire' Kiwi ingenuity is defined by problem solving from few resources (No 8 wire is fencing wire that can be adapted to many uses, an ability that was particularly handy for isolated NZ settlers). Embodied in heroes from Richard Pearse to PJ, Kiwi ingenuity is a quality dear to our national sense of self. It has been memorably celebrated, and sometimes satirised, on screen.

Paul Henry surprises bungy jumping entrepreneur Alan John Hackett at Auckland Airport with the immortal words, "This is your life". The many guests in this 70-min. special include childhood go-kart friends, bungying celebs and police boat chief Lloyd McIntosh, who recalls the day he witnessed Hackett leaping off Auckland Harbour Bridge as "a highlight from his career". Hackett later stole up, and leapt off, the Eiffel Tower (less Man on a Wire, more man with rubber rope). Adds his mother Margaret: "I'm buggered if I consider him famous. He's just AJ."

Named after the exaggerated facial expressions performed in a haka, this long-running children's series emphasises the energy of contemporary youth culture. Made by company Cinco Cine, Pūkana was pioneering in Māori language programming for kids. This 2015 episode sees the crew of reporters stunt driving, skydiving, camping, kayaking, bungy jumping, and hanging out with a tarantula. The crew includes past Homai te Pakipaki champ Pikiteora Mura-Hitai, and veteran Pūkana presenter Tiara Tāwera, who is about to follow Mātai Smith and switch to directing on the show.

“Balls, bungy and videotape” is the tagline for this Loading Docs short film. The Jump celebrates the DIY spirit of unsung Kiwi hero Chris Sigglekow — who leapt off a bridge in jeans in 1980 for arguably the first modern bungy jump. Sigglekow recalls, and VHS footage shows, the pioneering jumps: from a boxing bag, to his and AJ Hackett’s famous Auckland Harbour Bridge leap. The first doco by ad director Alex Sutherland, Jump won 140,000+ views when it was made a Vimeo Staff Pick, and it was shared by surfing legend Laird Hamilton. Caution: contains Stubbies and Speedos.

Produced by George Andrews, Great New Zealand River Journeys is a three-part series exploring the history and majesty of the Waikato, Wanganui and Clutha rivers. In this episode, Jon Gadsby explores the Clutha River and surrounds, and finds out about jet-boating and rafting (the cameraman falls in when he gets a little too close to his subject), bungy jumping, the Clyde Dam, Cromwell's giant fruit and Alexandra's giant clock. Gadsby enjoys the ubiquitous whitebait fritters offered by the locals before the journey ends at the mouth of the river. 

Presented by veteran newsreader Richard Long, this documentary looks at the history of the Auckland Harbour Bridge, focusing on some of the many and varied events which have happened on the bridge, such as AJ Hackett's first bungy jump off of it, the Dame Whina Cooper-led Maori land march of 1975, and the first plane to fly under the bridge. Interviewees include Joe Hawke, who was both a builder who worked on the bridge and a leader of the land march, and one of the Japanese makers of the 'Nippon Clippon' bridge extensions added in 1969.

This 21 December 1999 Xmas episode of Havoc 2000 recaps the show’s memorable moments of the year. The malarky includes various Kiwi TV celebrities, a notorious visit to Gore, cracking up at puns in Bulls, Angela D'Audney entoning Doors lyrics, 'Fun with Meat' classics, a nude horse, a honeytrap for presenter Nick Eynon, and Mikey bungy jumping from the Harbour Bridge. On the music front there’s truck bed tunes from The Hasselhoff Experiment, and an interview with dub pioneer Lee 'Scratch' Perry. The finale features a Ferrari and a "peace out" from newsreader Tom Bradley. 

Middledon is invaded by aliens in this early 2000s teen series. In this first episode, Jeff and Noodle — 21st Century skater descendents of Terry Teo fed on What Now? ADD — stumble upon the conspiring Neo Corporation. Being the only ones to see Neo's nefarious plot, the duo must resist mind control (teen spirit anyone?), save the town, and stop their skate park being 'wasted' and turned into a mall. Future World fashion designer Benny Castles plays Jeff, Rawiri Paratene is Gran (!) Pekapeka, and Antony Starr's Stevo channels teen slacker icon Jeff Spicoli.