This collection is a celebration of the eccentric, exuberant career of NZ screen industry frontrunner Tony Williams. As well as being at the helm of many iconic ads (Crunchie, Bugger, Spot, Dear John) Williams made inventive, award-winning indie TV documentaries, and shot or directed pioneering feature films, including Solo and cult horror Next of Kin.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
A mainstay on cinema and TV screens for over 20 years, this commercial — reputedly NZ’s longest-running — made Kiwis feel as if the UK-born hokey pokey treasure was ‘ours’. Directed by Tony Williams, the madcap romp features a bevy of 70s acting talent caught up in chaos, after outlaws start a free for all fight for a chest of Crunchie bars. A connection with Martin Scorsese’s editor allowed access to footage from old Westerns, while the immortal tune is by Murray Grindlay. Williams overspent his meagre budget, and a lawn mower given to him as a thank you ended up his fee.
This Contact episode goes behind the scenes on a big budget commercial from the early days of the Kiwi film renaissance: a 1982 Crunchie bar ad which owes so much to Star Wars, the film crew even call their villain Darth. After 12 hour days working inside the Waitomo Caves, a move to Ninety Mile Beach sees the weather playing havoc with sets and schedules. Seeking fresh faces, commercials king Geoff Dixon (Crumpy and Scotty) cast his lead actors in Australia. Television adverts were even made to announce the arrival of the ad — which plays over the closing credits.
Tony Williams is one of New Zealand’s most distinguished directors; his career has spanned five decades. Williams began working with noted film producer John O’Shea at Pacific Films in the 1960s and shot two features, and directed nine documentary films. In the 1970s he directed his first feature film Solo, and a series of documentaries including Getting Together, The Day We Landed on the Most Perfect Planet in the Universe, Take Three Passions, Rally, and Lost in the Garden of the World. Though not a household name himself, Williams has directed some of the most iconic TV commercials in New Zealand. These include: Great Crunchie Train Robbery, Dear John, SPOT and the infamous Bugger commercials.
Ian Watkin's long acting career saw him playing mad doctors, priests, axe-wielding stepfathers, and American presidents. Part of the legendary Blerta troupe which toured Australasia in the 1970s, Watkin went on to appearances in everything from Beyond Reasonable Doubt and an iconic Crunchie bar commercial, to presenting Miss Universe New Zealand. He passed away in May 2016.