NZ On Screen's Car Collection is loaded with vehicles of every make and vintage, as a line-up of legendary Kiwis get behind the wheel — some acting the part. The talent includes Bruce McLaren, Scott Dixon, Bruno Lawrence, a clever canine, and a great many bent fenders. Onetime car show host Danny Mulheron tells tales, and picks out some personal favourites here. 

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

Sean's prize possession is a 1958 red and white Ford Fairlane. His sister Annie works in an auto paint shop. But Annie is sick of playing shotgun, while her brother drives. What she wants is Sean's trust, and the chance to use her spraypainting talents to give the Fairlane a new look. After the Fairlane is stolen, the pair find themselves caught up in an adventure which tests their relationship. Writer Debra Daley based the script on a short story she had written about growing up in the ‘car culture' of Henderson, in West Auckland. 

In late 2012 Campbell Live showed that dogs could be taught new tricks, when canines Monty and Porter got behind the wheel of a Mini Countryman and took it for a racetrack spin. On 10 December in a "world first" live test drive, Monty went solo and Porter (nearly) drove reporter Tristram Clayton around a bend. The following night saw definitive evidence that dogs can turn corners. The stunt was an SPCA campaign to change perception about the intelligence of rescued canines. Animal wrangler Mark Vette trained the driving dogs, who attracted global media attention.

Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.

When Bic Runga broke out in 1996, 'Drive' was the lead single from her hit album of the same name. Opting to stay with the simplicity of her original demo clearly paid off: the song earned then 20-year-old Runga the 1996 APRA Silver Scroll Songwriting Award. Director Justin Pemberton wisely creates a video that matches the song. Alternating black and white with colour provides a moody feel without drawing attention to itself, leaving Runga to deliver a delicate performance on a song that would have a major impact on her career.

Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

It seems a fascination with going fast is built into human DNA. Covering distance in the shortest amount of time has long captured our imagination. From muscle-powered freaks of nature (thoroughbred horses, falcons, Peter Snell) to motorhead mayhem, from Formula 1 legends to front-running design innovation, this collection celebrates the particularly Kiwi 'need for speed'.