Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

This Shortland Street episode ended the 1995 season with a missing baby, a Christmas turkey and a bizarre accident. After being set up by conniving nurse Carla Leach (Elisabeth Easther), a drunken driver aims his Mac truck directly for the hospital's reception. Amongst the injured, Kirsty wakes up with a case of memory loss, while Carmen suffers unexpected after-effects, soon after swearing everlasting devotion to Guy Warner. Meanwhile Nick potentially faces prosecution, after accidentally leaving his girlfriend's one-year-old child at the supermarket. 

Attitude is a weekly series looking at the issues and interests of people living with a disability. This episode features Kiwi teenager George Cairney, who suffered a serious head injury after getting into a car with a drunk driver. The 19-year-old now has a child-like personality, and has to re-learn everything. Also featured is a story on two former NYC police officers who were among the first responders to the Twin Towers terror attack. The pair talk about the health issues and post-traumatic stress disorder they and their colleagues suffer.

Campbell Live was Three's flagship current affairs programme for a decade. Despite a public campaign to save it, the show ended on 29 May 2015. This final episode presents a greatest hits reel. Alongside acclaimed reporting (Novopay, the Pike River mine disaster and collapse of Solid Energy, the 2011 Christchurch Earthquake) there are campaigns for healthy school lunches, and to get the All Blacks to play in Samoa; plus marvellous moments like the 2011 Rugby World Cup final. An emotional John Campbell tautokos his team, and signs off: "Ka kite anō and a very good evening indeed." 

In April 1984 Poi-E was atop the NZ music charts, with ‘Jo the breakdancer’ starring in the song's music video. So it's apt that this edition of the TVNZ youth show looks at “the craze currently sweeping New Zealand — breakdancing”. In her first presenting gig, future MTV host Phillipa Dann heads to Mangere to bop and head-spin. Elsewhere in this season opener, David Hindley reports on a School Certificate controversy, and why young drivers are dying on country roads. Co-presenting back in Viewfinder’s Dunedin studio is Uelese Petaia (star of movie Sons for the Return Home).

In this acclaimed comedy series the life of a lawyer goes to the dogs, when his father’s death throws him into Auckland’s low-rent greyhound racing scene. In the second to last episode, Will’s mongrel crew have a new dog, trainer Marty does community service and Will takes on a retail job. Thedownlowconcept production screened late Friday nights on TV3. Stuff television critic Chris Philpott thought it the best scripted comedy New Zealand had produced to date. Hounds won Best Comedy at the 2012 NZ TV Awards.

The final episode of this long-running TVNZ show for Māori youth comes from a BBQ party atop Auckland's TVNZ HQ. When I AM TV began in 2008 it was all about Bebo. Five years later it’s about Bieber (the singer #tautokos the show), Skux and Twitter, and the hashtag #KeepingItReo. Hosts Kimo Houltham and Chey Milne review the year’s highlights: from Koroneihana to a boil up with Katchafire; from dance crews to hunting for Jeff da Māori, with Liam Messam and The Waikato Chiefs; from a Samoan holiday (with co-presenter Taupunakohe Tocker), to defining mana in 2012.

These clips offer up a selection of Kiwi news bloopers. First, Sacha McNeil presents a retrospective of unscripted moments from TV3’s first 25 years of news: newsreaders sneeze and laugh, and reporters face rogue weather, animals, dance routines, and lashings of champagne from Olympic champions. Then presenter Hilary Barry laughs at inappropriate moments on The Paul Henry Show: she starts an extended battle with the giggles while mentioning All Black Waisake Naholo’s broken leg (2015). In 2016 she succumbs to laughter over an emergency defecation situation.

Actor Bruno Lawrence rounds out a handful (Buck, Billy T, The Topps, Crumpy) of Kiwi icons who have achieved sufficient mana to be recognised by an abbreviated name. His charisma was key to ground-breaking films, Smash Palace, The Quiet Earth and Utu. Jack Nicholson reputedly had Bruno envy. This collection celebrates his inimitable performances and life.

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.