This 1988 Europa commercial showcases the guitar playing of American bluesman Stevie Ray Vaughan. An anthem to good times on the road, the promo features four friends — musician Midge Marsden, jingles veteran Murray Grindlay, Vaughan’s fiance Janna Lapidus and Brigitte Berger — larking around the North Island in an old ute. Stopping off at the iconic DC3 aeroplane parked in small-town Mangaweka, they step into a bar made from car parts to join Stevie Ray on stage. A shorter cut of this petrol station promo also screened, plus an ad featuring an acoustic version of the song.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
In the early 80s the New Zealand ski industry was burgeoning. This 1983 National Film Unit production promotes the Southern Alps as a ski tourism destination — “the most exciting alpine area south of the equator”. The promo accentuates southern difference (“no trees to get in your way”), as the film tours from Ben Ohau and Tasman Glacier descents, to offseason international downhill racers at Mt Hutt, and après ski attractions. The skiing is paired with orchestral music, a classical-sport combo that director Arthur Everard also memorably used in rugby film Score.
Pirate radio hit Kiwi airwaves on 4 December 1966 when Radio Hauraki broadcast from the Colville Channel aboard the vessel Tiri. Made by Sally Aitken, this film reunited the original pirates for the first time in 30 years to recall their battle to bring rock’n’roll to the youth of NZ. Featuring rare archive footage, the tale of radio rebels, conservative stooges, stoners, ship-wrecks and lost-at-sea DJs was originally made as a student film. It was bought by TVNZ and screened in primetime to praise: “Top of the dial, top of the class” (Greg Dixon, NZ Herald).
The artist-briefly-known-as Monte Video was musician Murray Grindlay. Grindlay was a guitarist in the legendary 1960s R&B group the Underdogs, and sang their biggest hit, 'Sitting in the Rain'. Since the 1970s the "the king of jingles" has been the musical force behind many of NZ's most memorable TV advertisements, including 'Dear John' for BASF tape, 'Travelin' On' for Europa, and 'Have a Crunchie' for the long-running Crunchie Great Train Robbery ad. Grindlay has also released solo albums and co-wrote the scores for Sleeping Dogs and Once Were Warriors.
'Travellin' On' could be a theme song for veteran musicians everywhere — and blues legend Midge Marsden has recorded this Murray Grindlay song on three occasions. This version is quieter and more reflective, in keeping with the Europa commercial Marsden appeared in during the 1980s (for which Grindlay took lead vocal). Later the pair joined American Stevie Ray Vaughan for a far rockier take. Footage from the various adverts is reprised here, but the blue/gray wash, along with shots of Midge's travels, make this rendition more of a remembrance of a life spent on the road.
Geoff Dixon began making commercials in the 70s — the decade he launched legendary ad company Silverscreen Productions, whose clients included Cadbury, Toyota, Air New Zealand and Singapore Airlines. Ranging across New Zealand and beyond, his work includes iconic images of South Island back roads, Barry Crump crashing utes through the bush, and Michael Hurst singing a war cry for the Kiwi bloke.
Since first winning fame as lead singer of 60s blues band The Underdogs, Murray Grindlay has gone on to apply his musical talents as a composer for feature films (Sleeping Dogs, Once Were Warriors), veteran jingle-writer (including the classic Crunchie train robbery commercial), and producer (hit single 'Sailing Away', Goldenhorse's Out of the Moon).
Director Anna Marbrook came to the screen from an extensive theatre background (she co-founded Auckland company Theatre at Large). More than 150 episodes directing on Shortland Street laid the groundwork for a run of factual work, focused on Pacific themes: including food series Real Pasifik, award-winning waka documentary Te Mana o te Moana – The Pacific Voyagers, and reality series Waka Warriors.
From a career in print journalism and public relations that began in his teens, Gordon Dryden became a familiar face on New Zealand television in the mid 70s. Earning himself a reputation as a tough interviewer, Dryden hosted coverage of the 1975 election before presenting Friday Conference. A 1991 TV series on education would lead to book The Learning Revolution, which sold in the millions.