With more than 15,000 kilometres of coastline and nowhere in Aotearoa further than 130 kilometres from the sea, is it any wonder that recreational fishing is such a popular pastime here? More than a million Kiwis fish each year, not to mention the overseas visitors that come for that very reason....

This classic 1989 TV commercial promoted the NZ Lotteries Commission’s new ‘scratch and win’ cards. The goad to gamble was based on the question: “Instant Kiwi attitude: have you got it?” as personified by a bungy-jumping fisherman. From Saatchi & Saatchi’s then-high-flying Wellington office, the promo is iconic of the big budget era of NZ ad making. It was directed by Flying Fish co-founder Lee Tamahori, who also helmed high profile promos for Fernleaf and Steinlager before making his movie directing debut with Once Were Warriors (1994).

Lynda Topp's alter ego and all-round-good-Kiwi-bloke, Ken Moller, presents this homespun, informative and gently satirical series that journeys around some of New Zealand's most spectacular hunting and fishing spots. In this central North Island-set episode, Ken and river rafting guide Garth Oakden go catch-and-release fly fishing in Tongariro National Park; and another colourful personality, Lady Hunter (Emma Lange) goes helicopter sika stag shooting in the Kawekas. 'Ken's Camp Kitchen' features venison casserole.  

Predating hit show Survivor, this early TV3 reality TV documentary saw Kiwi teens fending for themselves over eight days on Rakitu Island. Among the three females and three males facing off Lord of the Flies-style were future National MP Nikki Kaye, who later argued she was meant to represent the "private school girl who couldn't survive without a hairdryer". Instead Kaye took the leader’s role and clubbed an eel, while many of her companions showed little inclination to help with the fishing. Kaye later opposed her party’s proposal to mine on nearby Great Barrier Island.

Made for the New Zealand Government Tourist Bureau by independent company Neuline, this 1950 film promotes “New Zealand’s big-sea fighting fish” as an overseas tourist attraction. First stop is Mayor Island near Tauranga, then it’s off to the Bay of Islands to land mako shark and marlin. Neuline was one of a handful of independent production companies in postwar New Zealand; Neuline boss Robert Steele pioneered the commercial use of 16mm film here. Although the narration purports to be that of an overseas visitor, it is actually Selwyn Toogood, who narrated many of Steele’s films.

This homespun, informative and gently satirical hunting and fishing series is presented by good kiwi bloke Ken Moller (Lynda Topp from the Topp Twins). With alpine guide, Queenstown radio DJ and crack shot Emma Lange, aka Lady Hunter, Ken takes viewers on armchair adventures to some of New Zealand's most spectacular wilderness regions where they hunt sika stag, fish for feisty rainbow trout and "bloody beautiful browns". Closing segment Ken's Camp Kitchen features "gastronomical delights" such as venison casserole.

Fish Out of Water manages to unfurl its light-hearted tale of young man and the sea, without a word of dialogue. Avoiding the morning traffic jams, our man (Nick Dunbar) finds peace by rowing each day to work in the city. But when a seductive blonde unexpectedly enters the picture, he finds his morning boat ride heading in unexpected directions. Directed by Lala Rolls (Land of My Ancestors), Fish Out of Water was invited to play in the 2005 NZ Film Festival, plus another 10 overseas fests. Victoria Kelly composes the brass and banjo-inflected soundtrack.

While playing at the beach with their grandmother, two children witness an Elvis impersonator walk out of the sea. They believe he's the "fishman" lover of a female taniwha, Hine Tai. Magic realist mayhem — and tragedy — ensues as the stranger stirs up the life of their whanau in the quiet fishing village. The fable, written by Briar Grace-Smith and directed by Peter Burger, received six nominations at 2002 NZ TV Awards, winning Best Drama, and Camera. It screened on TV3 and features the Bic Runga song 'All Fall Down'.

With each chilling tale "of the unexplained and unexpected" introduced by Temuera Morrison Rod Serling-style, Mataku was described as a Māori Twilight Zone. The award-winning bilingual series explored dramatic tales steeped in the supernatural world of Māori. Mataku was produced by Māori writers, directors and actors; and was a strong international and domestic success. Tension mounts in the excerpt from episode nine from the second series: when a group of old mates reunite to go fishing one of them has a long-kept secret, and terror lurks in the deep. 

This animated series for Kiwi kids follows Massey Ferguson, the red tractor who lives with his farm equipment family on Murray and Heather’s farm. In this 12th instalment, Murray takes his boat Lazy Daisy out to the Harbour to defend his title in the annual fishing contest. Murray has hooked a big one but when competition appears in the form of a rude four-wheel drive, it’s up to Massey to save the day. The series was created by broadcaster Jim Mora (Mucking In) and Brent Chambers from Flux Animation; Mora also narrates.