This 1955 film looks at the “savage” geology of the North Island volcanic region, and its human settlement. Te Arawa myth introduces the steaming valleys of volcano and quake god Rūaumoko. The film then surveys geothermal activity and its exploitation by Māori and Pākehā, from cooking to heating hospital radiators. It ends with a dramatic geyser display in front of tourists. Guide Rangi cameos. It screened at the Edinburgh Film Festival, and was John Feeney’s last National Film Unit gig before directing Oscar-nominated films for the National Film Board of Canada.

In this award-winning tourism promo, an easy-going narrator guides us through a land of contrasts — “where else would you find golf and geysers?”. The sights range from frozen to boiling lakes, characterful cities to odd natives (kiwi, takahē, carnivorous snails). Visual highlights include quirky road-signs (“beware of wind”, “slow workmen ahead”), toheroa digging and a flotilla of capsizing optimists. Directed by NFU veteran Ron Bowie, the film won an award at the 1963 Venice Film Festival, before headlining a special Amazing New Zealand season of shorts in NZ cinemas.

This 1969 film promotes the attractions, industry and history of “contemporary Rotorua”, from the Arawa canoe to forestry, from mud pool hangi to the Ward baths (“heavenly for hangovers”). The score is jazz, and the narration is flavoured by the impressive baritone of opera singer Inia Te Wiata (father of actress Rima), who gushes about geysers and Rotorua’s evolution from sleepy tourist backwater to modern city and conference centre. Also featured: kapa haka, meter maids in traditional Māori dress, and a rendition of classic song ‘Me He Manu Rere’ in a meeting house jive.

New Zealand Mirror was an National Film Unit 'magazine-film' series geared towards the UK market. Accompanied by nationalistic, upbeat narration, this first episode covers 'New Zealand Birds', and efforts to harness 'Rotorua's Natural Heat'. It visits a game park to see Kiwi ("definitely queer birds") where, in a Disney-esque scene, two children meet a one-legged Kiwi with a bamboo peg-leg; and boats over to Kāpiti Island to meet rockhopper penguin, tui, kaka and weka. In Rotorua, geothermal cooking, backyard geysers, and heated baths and pools are explored.

Taking viewers on a tour of the Volcanic Plateau in the central North Island, this aerial jaunt is enough to make anyone want to take to the skies. After taking off from Rotorua, the award-winning NFU short treats us to soaring shots of the Waimangu Volcanic Rift Valley, Ruapehu, and 'The Frying Pan', the world's largest hot lake. As well as the impressive scenery, the voiceover (supposedly by the pilot) offers up a brief history of the geysers and fumaroles littering the plateau, and a mention of how the Waikato River has been interrupted by "that necessary monster: progress".

Made by the NZ Broadcasting Corporation in the mid 1960s, this half hour TV documentary sets out to summarise New Zealand. More than a promotional video, it takes a wider view, examining both the country’s points of pride and some of its troubles. In a brief appearance Barry Crump kills a pig, although the narration is quick to point out that the ‘good keen man’ image he epitomises is also a root of the country’s problem alcohol consumption. The result is patriotic, but certainly not uncritical. Writer Tony Isaac went on to make landmark bicultural dramas Pukemanu and The Governor. 

In the 1960s, parody songs like 'Rugby, Racing and Beer' and 'Pūha and Pākehā' were big hits for singer Rod Derrett. Un-PC lyrics such as "I don’t give a hāngī for the Treaty of Waitangi / You can’t get fat on that – give me some pūha and Pākehā" struck a popular chord, but were also subversive. Here the latter song is illustrated in a segment for popular NZBC Sunday show Looking at New Zealand. A Pākehā tourist who falls into a mud pool becomes an impromptu boil-up. The song (and some of the Looking at NZ footage) were rereleased in 2012 to promote cannibal comedy Fresh Meat.

In November 1971 more than 70,000 visitors converged on Hamilton over six days for the first ever World Rose Convention. What's in a name? Well it can help you locate favourite flowers in the vast exhibition, but "form, substance and freshness" rule as this NFU short film shows the meticulous preparation, judging and reactions. Side-trips for international visitors to Paradise Valley and Rotorua's thermal areas add a travelogue element. But from the opening time-lapse shot of a blooming rose it's clear what these 'rosarians' are there for.

This award-winning kidult series is set in the colonial town of Wainamu, amidst the North Island’s ‘thermal wonderland’, c.1900. It follows the challenges that Sir Charles Pemberton (Terence Cooper) faces in building a spa on Māori land. In this episode local lad Tom, son of the hotelier, is piqued by the arrival of Sir Charles and his aristocratic entourage, (particularly granddaughter Sarah Jane aka “Little Miss Prim”), whose train is late due to being spooked by natives. His gang of shanghai-toting scallywags also take on the mean local butcher.

Shot for an Australian Travel Agents Seminar, this short film seeks to portray 1969 New Zealand as a hip and happening place. The tourism clichés of a scenic wonderland remain, but the film attempts to present a more sophisticated NZ to entice jet-set Aussies east. After all, we "got rid of six o'clock closing ages ago." To complement the Anzac staples of sport, beer and gambling there are mountains and Māori. Nightclubs offer show bands and strippers for "relaxation" after strenuous days of sightseeing. C’mon is a fascinating snapshot of a nation in transition.