Go Easy - José Feliciano

Commercial, 1977 (Full Length)

David Bellamy told Kiwis their old man’s beard had to go, Spike Milligan advised “Just put up a windmill Daddy!” … in 1977 the international celebrity counselling New Zealanders was Puerto Rican-born musician José Feliciano, telling Godzoners to “go easy” on power consumption. With the second oil shock looming, this was one of a series of 70s public service announcements produced to encourage energy conservation. The blind virtuoso — famous for songs like ‘Feliz Navidad’ and his cover of  ‘Light My Fire’ — was filmed on 3 October, a few days before his Auckland show.

Save Power Now! - Edward Woodward

Commercial, 1975 (Full Length)

In the mid-70s New Zealand was on the edge of recession, and the petroleum-dependent economy was reeling from the first oil shock (the cost of importing oil had ballooned due to restricted supply). To help conserve power, Television One and the Government-run New Zealand Electricity teamed up for a series of public service announcements. In this 1975 slot, English actor Edward Woodward — fresh from starring as secret agent Callan, and playing the uptight sergeant in cult horror The Wicker Man — raises a toast to NZ, and counsels Kiwis to ‘save power’ in his inimitable style.

Motormania - Episode Two

Television, 1998 (Full Length Episode)

In this second part of a documentary on Kiwis and cars, host Rita Te Wiata explores motoring in the latter half of the 20th Century. She begins in Christchurch where Ford V8s were a vehicle for post-war romance, then heads to Tahuna for beach racing. Te Wiata pockets the licence she supposedly got in part one and heads to Raglan to look at the car-enabled freedom of the 60s and 70s: surfing, fishing, caravans. While downsides are mentioned (motorways, pollution, accidents), mostly it’s a paean to petrolhead passion. The tour ends with a cruise up Queen St in a muscle car.

The 1975 Leaders Debate

Television, 1975 (Full Length)

This 1975 general election leaders' debate sees Prime Minister Bill Rowling (Labour) square off against contender Robert Muldoon (National) in front of a panel (Bruce Slane, Gordon Dryden, David Beatson). Rowling had been in the job a year, after the death of Norm Kirk, and Muldoon paints him as a drifter in the face of the first oil shock. It was one of three pre-election specials made for NZ TV’s new second channel. This is filmed in black and white, but during this campaign National exploited newly-arrived colour TV via the infamous ‘Dancing Cossacks’ ads.

Geoff Dixon

Director

Geoff Dixon began making commercials in the 70s — the decade he launched legendary ad company Silverscreen Productions, whose clients included Cadbury, Toyota, Air New Zealand and Singapore Airlines. Ranging across New Zealand and beyond, his work includes iconic images of South Island back roads, Barry Crump crashing utes through the bush, and Michael Hurst singing a war cry for the Kiwi bloke.