Pecking Order is a light-hearted documentary set in the world of bird breeding. The self-described ‘feelgood flockumentary’ canvases the personalities, power plays, fowl play and ‘best in show’ fervour of the 148-year-old Christchurch Poultry, Bantam and Pigeon Club, as members prepare for the national championships. The film's Kiwi director Slavko Martinov earlier conned many viewers with the YouTube release of his debut feature Propaganda, which he described as "a social experiment about propaganda".  

After a run of hit short films involving creatures on the run, Chicken marked the feature debut of director Grant Lahood. Brit Bryan Marshall stars as Dwight, a fading pop star who fakes his own death as a career move. Meanwhile a crazed fowl rights-activist (Cliff Curtis), angered at Dwight's promotions for fried chicken, plots revenge. Though the romantic black comedy tanked at the box office, the story and performances did receive some positive notice, with Metro reviewer and musician Rick Bryant finding it "very funny ... very enjoyable".

In the summer of 2007-2008 freelance photographer Jessie Casson and her family embarked on a road trip around New Zealand in a classic caravan (which threatened to fall apart along the way), to compile a book and accompanying documentary on some of our less-celebrated champions. Among them are gumboot throwers, an A&P show baker, naked Nelson cyclists, a shepherd, a singer, a family of champion woodchoppers, a Cromwell cherry spitter, Hokitika coal shovellers and lamb shearing record holder Emily Welch, who sheared 642 lambs in nine hours.

This episode of director Geoff Steven's USA road trip is another study in contrasts. In North Dakota, there’s impressive access to an underground missile control room staffed by highly trained officers who hope they never have to do the job for which they've prepared. Nearby, the members of a determinedly pacifist, Christian, socialist Hutterite community make for unlikely neighbours. There's also an exploration of small town values as Gilby celebrates its centenary on the 4th of July — while a John Birch Society member provides a less festive note.

Henry Waghorn and his kindhearted son Henry run a chicken circus, although sometimes there are accidents. Then a smooth-tongued entrepreneur comes to visit, with secret plans to turn chickens into chicken legs. Egg and Bomb is a mini-epic of good versus bad which features explosions, chickens on roller skates, thwarted love and caffeine-related psychosis. This quirky animated short was directed by George Port, a former founder member of Peter Jackson's special effects powerhouse Weta.

Writer Stephen Sinclair’s feature directing debut was inspired by a Russian couple who sailed to Aotearoa in a lifeboat. From there, he created this witty and unusual love story about Mischa (Stephen Papps) — an uncompromising filmmaker fallen on hard times — and his wife, looking for a country more appreciative of his art. But Mischa also has to reconcile his art with his humanity — with help from his neighbour (Stephanie Tauevihi, in an award-winning performance). The 15 minute making of documentary offers a cautionary tale for creatives looking to work with poultry.

This award-winner from the 2007 NZ Music Awards sees the Mint Chicks performing after dark, somewhere on the edge of suburbia, while a wolf (actually a siberian husky) sparks a journey through the streets — past people wrestling with poultry, and each other. Director Sam Peacocke (Manurewa, Shihad - Beautiful Machine) displays the same enigmatic approach taken with Mint Chicks clip Walking Off a Cliff Again. The band also took out NZ Music Awards for Best Group and Album. Real Groove magazine later rated this the best New Zealand single of the decade. 

This wartime edition of the NFU's newsreel series opens with a one and a half mile Wellington harbour swim at Evans Bay. Then it's up to Dannevirke for an A&P show for sheep dog trials and show jumping spills. The reel ends with a visit to the NZ Expeditionary Force's Christmas celebrations while fighting in Italy. There's mail from home, hospital romance, malarky in the snow as poultry and wine is chased, and Māori Battalion soldiers roast a pig. Ambulances are a reminder that war goes on; and on the frontline machine gun crews help keep "Jerry below ground".