NZ On Air began funding local content in 1989. Timing in with the launch of a new funding system, this collection looks back at the 20 most watched NZ On Air-funded programmes over the years (aside from news and sports). Ratings information is only available from 1995, so this is how things have shaped up from 1995 to 2016 — plus some bonus titles. Most of the Top 20 has been captioned. Ex NZ On Air exec Kathryn Quirk tells us here how the complete list rated, while original NZOA boss Ruth Harley remembers how it all began.

NZ On Air is 30 years old! Over three decades, countless stories and songs reflecting New Zealand's culture and identity have been created, thanks to the organisation's investment of public funds. To celebrate this milestone, NZ On Air asked well-known Kiwis to reflect on a programme or song from the past 30 years that has stuck with them — then asked some of those who worked behind the scenes to provide their perspective. Plus Ruth Harley, the first boss of NZ On Air, describes how it all began.

Service station worker Tania (Sophie Henderson) is a blonde-haired, blue-eyed woman who identifies as Māori, working to take her little bro Pi to Surfer’s to find their Dad. But flitting Pi causes plans to go awry. Directed by Curtis Vowell (his debut) the script was adapted by Henderson from her theatre monologue, and shot in 20 days via the NZFC’s low budget Escalator scheme. The twist on the Hine-nui-te-po myth was a breakout hit of the 2013 NZ Film Festival. NZ Herald critic Dominic Corry raved: “one of the freshest New Zealand films to come along in years”.

First Hand was a series of mid 1990s documentaries made for TVNZ. Newbie filmmakers were armed with consumer cameras, aiming to capture “natural human behaviour” with the new technology and minimal crew. This edition, directed by David Ambler, profiles 23-year-old Newstalk ZB late-night talkback host Mike Yardley, and introduces regular callers from his nationwide audience of 150,000: service station worker Lucas channels Oprah, Petone radio poet George rhymes about detached organs, and Merle dances to an organist. Radio veteran Marcus Lush narrates.

Described by co-creator Jamaine Ross as a sketch show "told from a brown perspective", this Māori Television series pokes the taiaha into life in Aotearoa. Hosted by improv trio Frickin Dangerous Bro – Ross (Māori), Pax Assadi (Persian) and James Roque (Filipino) – the show adds a multicultural 21st Century update to the skit traditions of Billy T James and Pete and Pio. This first episode mines comedy from white people, brown mums, hangi, sports reporting, subtitles, service station staff, and sat nav. NZ Herald’s Gracie Taylor called it "smart, funny, relevant and insanely relatable".

This documentary uses archive footage and interviews to tell the story of motor-racing legends Bruce McLaren, Denny Hulme, and Chris Amon. The trio topped podiums in the sport's 'golden age' — one of those eras when unlikely Kiwi talent managed to dominate a truly global sport. The Team McLaren racing team that four times Grand Prix winner Bruce McLaren founded in 1966, has been the most successful in Formula One. That same year McLaren and Amon teamed up to win the 24 Hours of Le Mans, and in 1967 Hulme was Formula One world champion. 

This episode of director Geoff Steven's USA road trip is another study in contrasts. In North Dakota, there’s impressive access to an underground missile control room staffed by highly trained officers who hope they never have to do the job for which they've prepared. Nearby, the members of a determinedly pacifist, Christian, socialist Hutterite community make for unlikely neighbours. There's also an exploration of small town values as Gilby celebrates its centenary on the 4th of July — while a John Birch Society member provides a less festive note.

This consolidating episode of the archive-based New Zealand history series finds World War II at an end, the return of Kiwi servicemen and the country in an optimistic mood. That's sealed by the 1950 British Empire Games where New Zealand is third on the medal table. But rising prices and low incomes lead to more militant unionism, culminating in the fractious waterfront workers dispute of 1951. At the same time there's a new flowering of the arts. The New Zealand Symphony Orchestra is established and a new generation of writers and artists take centre stage.

Someone Else’s Country looks critically at the radical economic changes implemented by the 1984 Labour Government - where privatisation of state assets was part of a wider agenda that sought to remake New Zealand as a model free market state. The trickle-down ‘Rogernomics’ rhetoric warned of no gain without pain, and here the theory is counterpointed by the social effects (redundant workers, Post Office closures). Made by Alister Barry in 1996 when the effects were raw, the film draws extensively on archive footage and interviews with key “witnesses to history”.

This collection celebrates all things equine on New Zealand screens. Since the early days of the colony, horses have been everything from nation builders (Cobb & Co) to national heroes (Phar Lap, Charisma) to companions (Black Beauty) to heartland icons. Whether work horse, war horse, wild horse, or show pony, horses have become a key part of this (Kiwi) way of life.