Popular consumer affairs show Fair Go is one of New Zealand TV's longest-running series. It began in 1977, devised by Brian Edwards and producer Peter Morritt. The TVNZ programme mixes investigative reporting (daring to "name names" and expose rip-off merchants everywhere) with light-hearted segments. Its roster of presenters has included Edwards, Judith Fyfe, Hugo Manson, Philip Alpers, Kerre McIvor (nee Woodham), Carol Hirschfeld, Gordon Harcourt, and longest serving host, Kevin Milne. A perennial favourite segment is the round-up of the year's ad campaigns.