‘Deciphering Me’, the first single from from Brooke Fraser’s second album Albertine, is a song about two people dealing with issues of vulnerability and trust. For this Juice TV award winning video, director Anthony Rose borrows from another work about a couple making a connection: Sofia Coppola’s Lost in Translation. Fraser walks through the neon landscape of Tokyo’s Shibuya shopping district (which features prominently in that film) and, on a sparkling rain-washed night, she shelters, like Scarlett Johansson, under a clear plastic umbrella.
Shot in sepia tones with barely a level camera angle on offer, the video for 3 The Hard Way’s single has classic hip hop video written all over it. A cruise around Auckland in the back of a convertible culminates in a guest verse from Bobbylon of Hallelujah Picassos. Back at home, a rugby-loving audience assembles for the song’s second half. The unforgettable hook is inspired by 10cc hit 'Dreadlock Holiday', which proved lucrative for the English band when there were issues around clearing the rights. This was one of the earliest NZ On Air-funded videos for a song that reached number one.
Conservation pioneer Richard Henry tried to save the kākāpō from rats and stoats, via an island sanctuary in 1890s Fiordland. His doomed bird rescue efforts might seem an odd subject for a pop ballad. Singer/songwriter Andrew Fagan also included a paean to Antarctic explorer Ernest Shackleton on 1985 Mockers album Culprit and the King. Fagan argues that adventuring is "naturally something to aspire to. Writing pop songs about it never felt like an issue to me." This performance of the song, directed in a single shot by Brent Hansen, roams a gloomy Avalon studio.
This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards.