This mid '70s ad campaign, made by the National Film Unit for the Tourist and Publicity Department, was aimed at the domestic market and offers nostalgic delights aplenty. 'Nightlife' focused on city bars and clubs, and 'Oldies' showcased options for retirees (scenic bus tours). Another version urged families to ditch the car (amidst the oil crisis) and take public transport to see the country; and in a classic of the genre pop star Craig Scott was a beach pied piper for adoring young Kiwis: "We're in God's own country, we gotta take the tiiiime ...".

Keith Aberdein devised Epidemic after being given the brief to write a drama about “disease coming into New Zealand”. Set in a small North Island town where race relations are strained to breaking point, this four part virus outbreak thriller revolves around Māori tāpū and an archaeological dig which locals are worried will disturb the graves of their ancestors. An accomplished cast (Martyn Sanderson, Don Selwyn, Cathy Downes) helped the series break bicultural-themed TV drama ground as European education and culture, and Māori tradition and spirituality collide.

Pioneering soap opera Close To Home first screened in May 1975. For just over eight years, middle New Zealand found their mirror in the life and times of Wellington’s Hearte clan. At its peak in 1977, nearly one million viewers tuned in twice weekly to watch the series, which was co-created by Michael Noonan and Tony Isaac. They initially only agreed to make it on condition they got approval for The Governor. The popular family saga carved a regular niche for local drama on screen; the demands of creating a regular show helped develop the skills of Kiwi actors and crew.

Legendary professional wrestling TV show On the Mat ran from 1975 until 1983. Each half-hour show featured wrestling matches accompanied by commentary. Promoter Steve Rickard described the technical in-the-ring aspects and Ernie Leonard, and later Barry Holland, added colour. The larger-than-life wrestlers were a mix of American imports and local characters: King Curtis, Samoan Joe, Aussie Larry O'Day, Rick Martel, and Sweet William and Brute Miller (soon famous in the US as The Bushwackers). The show helped increase the popularity of Rickard's pro wrestling tour.

Sing featured Kiwi entertainers performing popular songs and musical standards, accompanied by a bevy of dancers. The performers included Craig Scott, Ray Woolf, Angela Ayers, Chic Littlewood and musical comic relief Laurie Dee. The hair was big and the collars large, while songs tended towards the middle of the road — for example 'Love is All Around', Tom Jones and Glen Campbell.

A Week of It was a pioneering comedy series that entertained and often outraged audiences over three series from 1977 to 1979. The writing team, led by David McPhail, AK Grant, Jon Gadsby, Bruce Ansley, Chris McVeigh and Peter Hawes, took irreverent aim at topical issues and public figures of the day. Amongst notable impersonations was McPhail's famous aping of Prime Minister Rob Muldoon; a catchphrase from a skit — "Jeez, Wayne" — entered NZ pop culture. The series won multiple Feltex Awards and in 1979 McPhail won Entertainer of the Year.  

Tangata Whenua was a groundbreaking six-part documentary series that screened (remarkably in primetime) in 1974. Each episode chronicled a different iwi and included interviews by historian Michael King with kaumātua. These remain a priceless historical record. The Feltex Award-winning script was by King and director Barry Barclay. The NZBC said the series had "possibly done more towards helping the European understand the Māori people, their traditions and way of life, than anything else previously shown on television". Paul Diamond writes about Tangata Whenua here.

Launched on 5 April 1976, this television series heralded a new age in Kiwi screen drama. Indie talents Roger Donaldson and Ian Mune based their tales of success and failure on New Zealand short stories, after managing to negotiate funding from various government sources. Then the pair took the series to Europe, proving there was strong overseas demand for Kiwi stories. Winners & Losers became a perennial in local classrooms. In the backgrounders, Mune recalls the show's origins. There are also pieces on its place in local screen history, and its restoration in 2018.

Children's adventure series Gather Your Dreams follows Kitty, a teenager who dreams of stardom while travelling with her family's vaudeville troupe in Depression-era 1930s New Zealand. The troupe's impresario (and Kitty’s father) was played by Mortimer’s Patch star Terence Cooper. Mostly shot in the Coromandel, the half hour 13-part series was one of a run of kidult dramas made in the late 70s by South Pacific Television. Like its predecessor — colonial scamp saga Hunter's Gold — it had international sales success. Dreams was helmed by Hunter's Gold director Tom Parkinson.

In the Nature of Things saw Christchurch zoologist Ron Walton deliver science lessons to children. Walton (along with Night Sky presenter Peter Read) made made science pop, and was one of NZ’s best known broadcasting personalities of the 60s and 70s, fondly remembered by a generation of Kiwi kids. His fame saw him endorse everything from microscopes to Pye TV sets. From a gentler time, well prior to the pyrotechnics of MythBusters, Things was one of the few NZBC products from the era that screened internationally, selling to the US and a host of other countries.