For the People

Nesian Mystik, Music Video, 2002

The concept for this 2003 video sees the Nesian boys preparing for a party while snapping and sharing (probably then-expensive) 'pixt' photos of each other and the Mystik people in their lives. The perils of public snoozing in the mobile age are shown. As music video aficionado Robyn Gallagher has noted elsewhere, this snap happy, pre-smartphone video nearly anticipates that in the future, "an entire music video will be able to be shot on a phone camera." 'For the People' was a Top 10 single from Nesian Mystik’s hit album Polysaturated.

It's a Heartache

The Wellington International Ukulele Orchestra, Music Video, 2008

The Wellington International Ukulele Orchestra's version of Bonnie Tyler's wrenching 70s hit was the title track of their debut EP. In director Tim Capper's video, they manage to take the song to new levels of pathos with vocalist Andy Morley-Hall's quest for a slice of vegan apple and rhubarb tart. The location is a crowded Deluxe Cafe (where the ensemble emerged from informal Thursday morning sessions). Age Pryor contributes the solo and, amongst the group's massed ranks, there's a masked nod to absent member and Flight of the Conchord Bret McKenzie.

Are You Old Enough

Dragon, Music Video, 1978

This 1978 single marked the first number one for the Kiwi prog rockers turned Australian pop stars. It danced around the age of consent (the first line of the song gave the impression the narrator may be in jail). Later the song became the theme tune for 2012 Aussie TV show Puberty Blues. A time capsule of 70s Melbourne, the clip opens on singer Marc Hunter aimlessly wandering the city's streets and tramways, before transitioning to a glossier studio performance. Like many of the band's biggest hits, the song was written by Dragon's resident hook-writer, keyboardist Paul Hewson.

Singing in My Soul

Fly My Pretties, Music Video, 2004

This black and white performance music video is taken from  debut album Live at Bats (2004), back when the plan was for the Fly My Pretties ensemble to be a one-off project. Written and sung by Age Pryor — with vocal help from Tessa Rain — the gentle folk song is enhanced by simple but effective shooting, and attentive use of split-screen editing. The track was recorded in Wellington's Bats Theatre.

Life Begins at 40

Dave and the Dynamos, Music Video, 1983

A tongue in cheek paean to the joys of middle age, this jaunty, amiable rocker was an unlikely hit in the more electro-pop oriented early 80s. Written by Dave Luther, from folk pop group Hogsnort Rupert, it was the 12th biggest selling single in NZ in 1983. The all-singing, all-dancing music video, like so many of the era, was an Avalon studios television production. Less typically, by the standards of the day, it practically amounts to a major production with multiple sets and a cast of dozens while the band hams it up for all they are worth.

Vampire Again

Marlon Williams, Music Video, 2017

Crooner Marlon Williams has called 'Vampire Again' "my own demented tale of New Age self-affirmation". The song was born after he discovered he was the only person to dress up as a vampire for a screening of 1922 horror classic Nosferatu. Williams directs the music video; his portrayal of dance fiend and comical bloodsucker reflects his belief that good material can be found in the tension between serious and foolish. The video was shot and cut by veteran music photographer Steve Gullick (Nirvana). It won Best Music Video at the 2018 Vodafone NZ Music Awards.

Hey Little

Pluto, Music Video, 2001

A song that manages to feel fast and gentle all at once, 'Hey Little' marked the first single for Auckland band Pluto. The low-tech stylings of the music video evoke the feel of a home movie; the shots of children, pets and good times with friends and family are an appropriate match to the lyrics, which evoke a parent talking affectionately to a child. 'Hey Little' vocalist Milan Borich was first seen in front of the cameras at age 12, as one of the stars of 1940s-set TV drama The Champion.