The first single off mutli-platinum 1998 album Supersystem helped bring Christchurch rockers The Feelers to a wide audience. For the video, director Joe Lonie has been given the resources to pull out all the stops — maintaining momentum with constant motion and cutting, while underlining the pressure motif by having the band performing in a boiler room, and claustrophobically running through a pipe. 'Pressure Man' was nominated for Best Video at the 1998 New Zealand Music Awards. Lonie had first begun making music videos while playing bass for Supergroove. 

Hello Sailor perform the classic single from their debut album, for TVNZ's cameras. 'Gutter Black' features what composer Dave McArtney called the band’s trademark “whiteman’s attempt to play that ska rocksteady beat” — plus the distinctive sound of amped-up drums and handclaps. 'The song was originally titled 'Sickness Benefit', with lyrics mentioning “dole bludgers living in Ponsonby” —  as revealed on a 1996 greatest hits compilation. Reconstituted as 'Gutter Black', the song took on a new lease of life as the opening theme for TV's Outrageous Fortune. 

Vocalist Victoria Kelly is very much the focus of this moody Strawpeople video. Singing enigmatically of dreams, knives and possible obsession— and magically changing outfits off camera, in patented music vid style — she performs in a shadowy, red-lit dive for an audience that consists of Strawpeople founders Paul Casserly and Mark Tierney. Tierney left the group in 1996. Plans for Victoria Kelly to take on a bigger role in Strawpeople would be derailed by her increasingly busy career as a film composer. ‘Beautiful Skin’ was composed by Strawpeople collaborator Greg Johnson.

This all star cover of Mutton Birds classic ‘Anchor Me’ was made to mark the 20th anniversary of the sinking of Greenpeace ship Rainbow Warrior. After Hinewehi Mohi’s haunting introduction, singers including Anika Moa, Kirsten Morrell (Goldenhorse) Che Fu, and Milan Borich (Pluto) walk towards the camera across a washed out landscape. Nuclear blasts, pollution and Greenpeace vessels can all be seen, while doves pull rainbows across the screen.

A song that manages to feel fast and gentle all at once, 'Hey Little' marked the first single for Auckland band Pluto. The low-tech stylings of the music video evoke the feel of a home movie; the shots of children, pets and good times with friends and family are an appropriate match to the lyrics, which evoke a parent talking affectionately to a child. 'Hey Little' vocalist Milan Borich was first seen in front of the cameras at age 12, as one of the stars of 1940s-set TV drama The Champion.  

The Lambeth Walk was a popular 'swing jazz' dance in London in 1939. It included a hand gesture with the Yiddish "Oi!". New Zealand-born filmmaker Len Lye edited together different versions of the music (including Django Reinhardt on guitar and Stephane Grapelli on violin), and combined them with a variety of abstract images painted and scratched directly onto film, without using a camera. The colourful, dynamic animation was made with public money — for the Ministry of Information in the United Kingdom — scandalising some government bureaucrats.

With its skittering drum loops and unsteady vocals punctuated with bursts of industrial-strength noise, Donka is an early example of Headless Chickens’ ever-evolving sound. Director Stuart Page (working with the Chickens' Grant Fell) cuts together a wild collage to echo the song’s mood swings. Chris Matthews' deadpan delivery to camera — occasionally in butoh-type face paint — provides a spot of calm amongst the blizzard of grotesque close-ups, absurd costumes, time-lapse and triple exposures. Fell wrote later that the video cost $527.55 to make.

The first, online-only single from Goodnight Nurse’s second album Keep Me By Your Side was its biggest selling track. As the band plays on stage, the camera focuses on the wild and wasted audience (including future Shortland Street stars Bonnie Soper and Chris Tempest) as they drink, dance, throw up and make out. Joel Little, frontman of this partytastic Auckland punk-pop outfit, produced Lorde’s album Pure Heroine, winner of a pile of Tui, Grammy and Brit awards, while guitarist Sam McCarthy went on to co-found Kids of 88.

This video marked the directing debut of the multi-talented Chris Knox. Capturing the energy of The Clean's legendary first single, the clip memorably broke with local music promo standards (lip-synching, filming inside a studio etc) and set the template for Knox’s cheap but effective DIY method. He shot the band walking (and lying) on the street using a borrowed 16mm camera, set at a slow frame rate. He also played around with negative reversal film, to obtain some of the more distinctive images. 'Tally Ho' got to number 19 in the local charts; the band were "shocked and delighted".

Auckland band LEISURE’s statement on the YouTube page for this song says: "with the world in its current state of flux, sometimes we just need to switch off and float away from it all." The video for the group's first single takes note, as a camera roams through a series of tableaux – from street to bedroom, passing various people chilled to a state of inertia – before following their gaze to the next still life. Directed by Joel Kefali (Royals), the clip won Best Music Video at the 2017 NZ Music Awards. The song featured on supernatural teen TV show Shadowhunters and HBO comedy Insecure.