After 15 years on TV One, Paul Holmes left his high-rating slot for rival network Prime. New half-hour show Paul Holmes debuted in February 2005, but poor ratings meant it lasted only six months. The following April, Prime debuted the hour-long Holmes, which concentrated on longer interviews with people from business, the arts, sports and politics. Holmes argued the format allowed him the “opportunity to find out what makes the guests tick”. He called it “a style of broadcasting that has been missing from the New Zealand television landscape for a number of years”. 

This cult late-night TV2 series mixing sacrilege, beer-fuelled bogan hijinks and Jackass-like stunts. Created by Chris Stapp and Matt Heath, it centred around a mock live TV show, with music from house band Deja Voodoo. Characters like "retarded South Island mechanic" Spanners Watson featured in BSA-baiting segments like 'Randy Campbell's Extreme Stunts' (which would later inspire Stapp and Heath's 2007 movie The Devil Dared Me To). The first series also screened on MTV2 in Europe and Channel V in Australia. A second series screened on C4 in 2008.

This major documentary series chronicles the first half century of Kiwi television. Made for the Prime network (after being declined by TVNZ), it examines the medium’s evolution across seven episodes. After an opening 70 minute overview, individual programmes covered the stories of sport, entertainment, drama and comedy, protest coverage, New Zealand identity and Māori television — with an impressive array of interviews, and 50 years worth of telly highlights. John Bates was nominated for Best Documentary Director at the 2011 Aotearoa Film and TV Awards.

Beloved quiz show It's in the Bag was relaunched on Māori Television in a bilingual version, on 31 May 2009. Hosts Pio Terei and Stacey Daniels Morrison took the series to small towns across Aotearoa, from Waimamaku to Masterton. Over five seasons, the classic format remained largely the same, although the hosts were given more of an equal footing than had been the case in the past. Contestants from the audience answered three questions, before picking either the money or the bag — hopefully avoiding the booby prize, which might be a sack of kina or some bread.  

Keith Aberdein devised Epidemic after being given the brief to write a drama about “disease coming into New Zealand”. Set in a small North Island town where race relations are strained to breaking point, this four part virus outbreak thriller revolves around Māori tāpū and an archaeological dig which locals are worried will disturb the graves of their ancestors. An accomplished cast (Martyn Sanderson, Don Selwyn, Cathy Downes) helped the series break bicultural-themed TV drama ground as European education and culture, and Māori tradition and spirituality collide.

Set amidst the 'friendly' 1974 Commonwealth Games, The Games Affair was a thriller fantasy series for children. Remembered fondly by many who were kids in the 70s, the story follows three teenagers who battle a miscreant professor who's experimenting on athletes with performance enhancing drugs. Alongside the young heroes the series featured John Bach as a grunting villain, a youthful Elizabeth McRae, and SFX jumping sheep. It was NZ telly’s first children’s serial, the first independently produced long-form drama, and an early credit for producer John Barnett.

Good Day was launched in March 1978 to succeed Today at One with producer Tony Hiles promising "an entertaining magazine programme with the magazine aspect spread over the whole week". The Avalon based show, which ran for two years, aired at 1pm on weekdays and featured regular reports and human interest stories from around the regions, studio interviews, book and film reviews, and consumer, arts and gardening segments. Political journalist Simon Walker was an early staffer while Dylan Taite contributed reports from Auckland.

Based on an overseas format, Touchdown reality series Captive was based on a simple idea: five strangers move into a penthouse apartment and as long as they want to stay in the competition, they cannot leave. Luckily there is motivation, in the form of prizes worth up to $40,000. Contestants are quizzed not only on trivia, but on their fellow housemates. At the end of each episode, whoever fared worst in the quiz is evicted from the house empty-handed, and replaced. Alliances are formed and new friendships broken as they attempt to get to know each other.

When New Zealand’s second channel arrived in 1975, TV One stayed with BBC format Play School as its pre-schoolers’ programme while newcomer SPTV made a local version of American show Romper Room (initially in Auckland, then from the Christchurch studios that later made After School). Participation from a young (and sometimes startled) studio audience was a hallmark of the show. The presenters included Miss Yvonne (they were always Miss) Moore — wife of future Prime Minister Mike Moore. Romper Room disappeared in 1980 when the channels combined.

Children's adventure series Gather Your Dreams follows Kitty, a teenager who dreams of stardom while travelling with her family's vaudeville troupe in Depression-era 1930s New Zealand. The troupe's impresario (and Kitty’s father) was played by Mortimer’s Patch star Terence Cooper. Mostly shot in the Coromandel, the half hour 13-part series was one of a run of kidult dramas made in the late 70s by South Pacific Television. Like its predecessor — colonial scamp saga Hunter's Gold — it had international sales success. Dreams was helmed by Hunter's Gold director Tom Parkinson.