After 15 years on TV One, Paul Holmes left his high-rating slot for rival network Prime. New half-hour show Paul Holmes debuted in February 2005, but poor ratings meant it lasted only six months. The following April, Prime debuted the hour-long Holmes, which concentrated on longer interviews with people from business, the arts, sports and politics. Holmes argued the format allowed him the “opportunity to find out what makes the guests tick”. He called it “a style of broadcasting that has been missing from the New Zealand television landscape for a number of years”. 

Beloved quiz show It's in the Bag was relaunched on Māori Television in a bilingual version, on 31 May 2009. Hosts Pio Terei and Stacey Daniels Morrison took the series to small towns across Aotearoa, from Waimamaku to Masterton. Over five seasons, the classic format remained largely the same, although the hosts were given more of an equal footing than had been the case in the past. Contestants from the audience answered three questions, before picking either the money or the bag — hopefully avoiding the booby prize, which might be a sack of kina or some bread.  

This cult late-night TV2 series mixing sacrilege, beer-fuelled bogan hijinks and Jackass-like stunts. Created by Chris Stapp and Matt Heath, it centred around a mock live TV show, with music from house band Deja Voodoo. Characters like "retarded South Island mechanic" Spanners Watson featured in BSA-baiting segments like 'Randy Campbell's Extreme Stunts' (which would later inspire Stapp and Heath's 2007 movie The Devil Dared Me To). The first series also screened on MTV2 in Europe and Channel V in Australia. A second series screened on C4 in 2008.

This major documentary series chronicles the first half century of Kiwi television. Made for the Prime network (after being declined by TVNZ), it examines the medium’s evolution across seven episodes. After an opening 70 minute overview, individual programmes covered the stories of sport, entertainment, drama and comedy, protest coverage, New Zealand identity and Māori television — with an impressive array of interviews, and 50 years worth of telly highlights. John Bates was nominated for Best Documentary Director at the 2011 Aotearoa Film and TV Awards.

Keith Aberdein devised Epidemic after being given the brief to write a drama about “disease coming into New Zealand”. Set in a small North Island town where race relations are strained to breaking point, this four part virus outbreak thriller revolves around Māori tāpū and an archaeological dig which locals are worried will disturb the graves of their ancestors. An accomplished cast (Martyn Sanderson, Don Selwyn, Cathy Downes) helped the series break bicultural-themed TV drama ground as European education and culture, and Māori tradition and spirituality collide.

The odd couple is a longtime comic staple. In the 1970s Yorkshire emigre Craig Harrison turned the tale of a Māori and a Yorkshireman into novel Ground Level, a radio play, and this ground-breaking TV series. Joe (Stephen Gledhill) is the nervy, university-educated librarian; his flatmate is Koro (Rawiri Paratene) who works in a fish and chip shop. Running for two series, the popular chalk’n’cheese sitcom was a rare comedy amongst a flowering of bicultural TV stories (The Governor, Epidemic). Harrison’s novel The Quiet Earth later inspired a classic film.

Pioneering soap opera Close To Home first screened in May 1975. For just over eight years, middle New Zealand found their mirror in the life and times of Wellington’s Hearte clan. At its peak in 1977, nearly one million viewers tuned in twice weekly to watch the series, which was co-created by Michael Noonan and Tony Isaac. They initially only agreed to make it on condition they got approval for The Governor. The popular family saga carved a regular niche for local drama on screen; the demands of creating a regular show helped develop the skills of Kiwi actors and crew.

Count Homogenized, the vanilla-clad vampire with a lust for milk made his debut on this ghost-flavoured children's series, before moving on to star in his own show. Russell Smith's portrayal of the mischievous The Count has lodged itself in the hearts of many Kiwi kids of a certain vintage and has become an — absolute original — icon of NZ TV. True Blood has nothing on The Count and his unending search for bovine liquid sustenance!

Good Day was launched in March 1978 to succeed Today at One with producer Tony Hiles promising "an entertaining magazine programme with the magazine aspect spread over the whole week". The Avalon based show, which ran for two years, aired at 1pm on weekdays and featured regular reports and human interest stories from around the regions, studio interviews, book and film reviews, and consumer, arts and gardening segments. Political journalist Simon Walker was an early staffer while Dylan Taite contributed reports from Auckland.

Based on an overseas format, Touchdown reality series Captive was based on a simple idea: five strangers move into a penthouse apartment and as long as they want to stay in the competition, they cannot leave. Luckily there is motivation, in the form of prizes worth up to $40,000. Contestants are quizzed not only on trivia, but on their fellow housemates. At the end of each episode, whoever fared worst in the quiz is evicted from the house empty-handed, and replaced. Alliances are formed and new friendships broken as they attempt to get to know each other.